How Often Do Instagram Influencers Post?


Nailing Instagram posting frequency is an excellent place to invest time and effort, as Instagram is the single most compelling social media channel according to our latest social media industry benchmark report.

Instagram influencers post at least three times per week, and many do so once per day. It is not recommended that influencers post more than once per day. Influencers usually post according to a predictable schedule in order to create a sense of routine and anticipation within their audience’s lives.

While many of us do not have time to post to Instagram daily, much less several times per day, the digital influencers’ job is to post often. You should post on Instagram at least once daily, not more than three times a day.

How frequently you post to Instagram, daily or weekly, should also be consistent with established best times to post on Instagram. How frequently you post to Instagram will largely depend on what your followers want and the amount of time you can devote to your Instagram marketing strategy.

How frequently you need to post will depend on which platforms your audience is on, their schedule, and the type of content you are posting. To get more exposure through word-of-mouth, think about how easy your post is to make and the times of the day or week when you post this post.

Tips for Determining Ideal Posting Times

Once you have determined your audience, conduct a competitive analysis to find out what other marketers in your niche are posting. Search any indicators your followers are online, including the most likely times to get engaged with your visual content, to determine your personal best time to post. In addition to knowing current trends in your industry and your audience types, you can narrow down your ideal post times further for your brand/business by analyzing your Instagram insights.

Use information from your insights to experiment with different posting times – also, consider how frequently you should be posting on Instagram daily or weekly.

We developed the Instagram Post Time Optimizer tool to help you publish posts at precisely the correct times to maximize your engagement rates based on your most active followers’ time zones, as well as our study of more than 12 million Instagram posts.

Well, we did our research, and in this article, we will cover how frequently businesses should be posting to Instagram and which times are best for reaching their audience. As I mentioned at the start of this guide, to find success on Instagram, you need to be willing to post content and engage regularly.

Of course, you must also ensure you post quality, engaging content to Instagram every time. You do not want to post so tiny that nobody is seeing your content, but you do not want to post so much that Instagram considers you a spammy account. While posting more frequently on Instagram can help boost your reach, increasing the chances your content is seen, if your content is lower in quality, so are engagement and followers.

Always Remember to Provide Meaningful Content

If you have meaningful content to provide value for your followers that posting daily is feasible, then go for it. However, refrain from posting more than once per day to your Instagram feed because engagement begins to drop off after this daily posting threshold. If you start posting multiple times per day and slowly drop to only a couple of posts a week, you will likely see a drop in your user engagement rates.

If you get into the habit of posting a few times per day and gradually switch to just a couple of times a week, you will probably begin losing followers and generating fewer engagements with each post. Suppose your posting schedule is less frequent and more sporadic. In that case, followers often lose interest and ultimately unfollow if they feel like they cannot expect to receive regular content or updates from the brand.

Accounts with lower following numbers must engage with and attract new audiences to grow, so posting twice daily or once every 14 days is beneficial. Fashion Nova’s social team believes that posting frequently allows it to reach a wider audience, as its followers can be online at different times.

Fashion Nova’s social team also views high-frequency posts as a way to defeat the Instagram algorithm: By posting more often, they can make sure that their followers see at least some of their posts daily.

The Posting Behaviors of Large Accounts

Accounts with large followings are already established on Instagram, and their large followings ensure that even one post a week reaches a substantial portion of their target audience. The top 10% of brands, if you measure overall post engagement, publish around 7.15 times a week on Instagram.

The brands that are ranked in the top 10 percent of overall engagement per post are connecting with their followers around 6.4x per week, which is a bit higher than average. The average brand posts on Instagram about four times a week, but the top 25% of brands post close to 7 times per week, or roughly once per day.

To find out how frequently you should be posting to Instagram by reach, we took a sample of 1400 brands who posted anywhere from once a day to five times a day in the last six months, and then we analyzed several accounts’ reach to see whether posting frequency was related. Your individual metrics on Instagram will differ depending on your goals. Still, over time, you should always look at engagement (likes and comments) and the number of followers.

Suppose you have upgraded your Instagram account to a business profile. In that case, Instagram will give you insights such as what posts are the most popular, how many people you have reached, impressions, where your followers are located, and when they are viewing Instagram.

The below recommendations for posting on your Instagram feed (including individual images or video posts, feeds, or a carousel) are intended for people using Instagram for business growth (not content creators or paid influencers). Sharing high-value photos and maintaining a position of innovation with your audience while posting on Instagram at the best times of the day is crucial for continuing to grow your following.

Dmitri Oz

Hello, I'm Dmitri. I grew up around carnival workers, and I created Performer Palace to generate interest in circus skills and the performing arts.

Recent Posts