The first step of your influencer marketing strategy is finding the people you can count on to help spread awareness of your blog. As long as your blog’s content is relevant to an influencer’s audience, too can benefit from influencer marketing.
An influencer can help promote your blog, but this is not their primary purpose. Influencers use visual media, and their audiences are more lily to convert if they advertise things that are attractive to look at. Written media do not belong to this class of good. So an influencer is better- suited for promoting products.
While most marketers know that working with influencers can increase your presence on social media, very few apply the same tactics for influencer marketing to their blog content approach.
Including Influencers Can Drive Revenue and Growth
Including influencers in your blog posts is a proven technique for increasing the social shares of your blog content. Choosing the right influencers for your blog is not as easy as calling the influencer with the highest number of followers. Finding the right influencers to bring your blog into the fold is easier.
When an extremely high-profile influencer in your industry sends you a guest post on your blog, get them to promote the content. When you see social influencers getting lots of likes and comments on their posts that are relevant to your blog, it is time to take action and hire them. Ask your blog and social media followers what they like, dislike, and what they would like to see more of — an engaged audience is the bread and butter of influencers, after all.
Stories are the best way to create emotional connections with people, so you might want your influencers to share your brand’s story with their social media followers in ways they find appealing.
Instead of relying on thousands of followers, influencers will help you ensure you have a highly focused audience who are likely interested in your products, reading and engaging with your content. Influencers know how to produce content that resonates with their followers, meaning that your target audience is more likely to engage with your brand, and eventually, they are more likely to buy your goods or services.
Because it is the influencer’s job to produce excellent content they know will appeal to their audience, covering everything from blog posts and images to videos, and periodic updates when the followers of the influencer see that the influencer mentioned your brand, that builds trust on social media and increases the value of brand recognition.
How Social Media Influencers Help Drive Traffic
Social media influencers will embed link recommendations to your site within their content (such as Facebook posts, Youtube videos, etc. Influencers may then share a promotional code with their audiences via their content. Influencer marketing involves reaching out to influencers who impact your target audience to help promote your content instead of trying to reach this audience yourself.
Digital influencer marketing requires making an effort to produce compelling, valuable content, whether it is on social media or your blog. Blogger outreach is a marketing tactic that involves getting help from high-profile bloggers or influencers to increase the visibility of your blog while offering something in exchange, like compensation, a backlink, products, or services.
It is a platform for brands to advertise their deals for products and reach out to blogger influencers. Both bloggers and influencers are often hired to help brands reach new audiences and market their products beyond traditional marketing channels.
Partnering with influencers for content leverage is more than them advertising your products on their blogs. It means if you are running a blog or a business, using your expertise to position yourself as an influencer can help to establish your brand’s credibility. Leveraging influential influencers is a way of getting your content in front of the right audiences. One of the best reasons to partner with influencers is because they can provide you with access to an untapped audience, helping you to acquire new followers.
The Pathway to Using Influencers Responsibly
Using your influencers as a shepherd of the traffic from their followers, you are in the perfect position to create brand loyalty with new customers who might never come to your blog. Plus, this blogging strategy helps you get in front of the online influencers’ radar, and these relationships could lead to even more significant opportunities down the road. If you are targeting micro-influencers (those with 50K followers or fewer on Twitter or Facebook), you may also be able to connect with them via their blogs.
With your blog post topic in mind, do a little research to find online influencers that have published content about your subject in the past, and look for relevant quotes you can extract from their content. If you are writing a new quotes roundup post, you will have to think of a question you can ask influencers to answer, while if you are writing a published quotes post, you will need to pick a topic for the blog post influencers have written about before.
One way of working with micro-influencers is by sending them free samples of your products and asking them to review them and promote them on social media. For instance, there are plenty of fashion influencers, but if you are selling a more niche product, like sustainable shoes, choosing a micro-influencer to help promote these could help you to reach out to not only fashionistas but those that are concerned with the environment, opening up a doorway for two potential audiences.
If you work with influencers, especially ones with loyal followings in the hundreds of thousands, you may achieve better reach than you would by advertising on your website alone. Partnerships are a two-way street where you can leverage an influencer’s popularity on our blog. The concept behind influencer marketing is pretty straightforward: If someone has a big social media following, they can leverage that to promote a third-party product. The goal is not just to get a big-audience influencer to plug your product.
